Blackhat SEO involves tactics that try to trick Google or Search Engines into ranking them higher. Whitehat SEO is when you truly make a site better so Google, users, and potential customers like it and therefore choose to use it. Blackhat was easier to do at the beginning of SEO, when the search engine’s algorithms could easily be tricked with keyword stuffing or spammy backlinks. However, now they are so advanced (and updated daily) so Blackhat tactics will ultimately get your site penalized and dropped quickly, even if you see a quick, short-lived climb. JSL Marketing agrees with your parents – don’t cheat, win the right way – with Whitehat SEO.